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Purolator Engages with New Generation of Motorsports Fans Through Four Formula DRIFT Driver Sponsorships

Sandra Schembera-Smith Headshot

Gastonia, N.C. – June 21, 2024 – Purolator Filters (a division of MANN+HUMMEL―the leading global expert in filtration) today announced the company’s sponsorship of four professional drivers participating in this season’s Formula DRIFT PRO Series.

Purolator will serve as an affiliate sponsor and technical partner for Ryan Tuerck of Papadakis Racing, Dan Burkett of RAD Industries, Odi Bakchis of Feal Suspension Race Team, and Rome Charpentier of Garagistic.

The campaign includes on-vehicle and paddock promotion, driver meet-and-greets, RC drift car competitions for fans on race weekends, community activations, and other co-branding opportunities.

Formula DRIFT places a premium on drive style rather than speed. Competitors are judged on line, speed, angle, and overall execution and flair. This season’s remaining PRO Series events are scheduled for New Jersey, Missouri, Washington, Utah, and California.

“Formula DRIFT is one of the fastest growing spectator events in the world, and it’s the number one motorsport on social media for millennials and Gen Z,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “Our Formula DRIFT partners are peak performers in the toughest conditions, making them ideal spokespersons for promoting our superior line of PurolatorBOSS® oil filters across generations of automotive do-it-yourselfers.”

Press Contacts:

Marissa Porcaro, Marketing Manager
MANN+HUMMEL Purolator Filters LLC
Phone: 919-926-4164
Email: marisssa.porcaro@mann-hummel.com

Bob Chase
Gelia Marcom + Martech
E-mail: bchase@gelia.com

About Purolator
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air, and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise–Nothing Gets By Us®.

For more information, visit www.PurolatorNOW.com.

MANN+HUMMEL is a leading global company in filtration technology. Under its two business units, Transportation and Life Sciences & Environment, the Ludwigsburg-based Group (Germany) develops intelligent filtration and separation solutions that enable cleaner mobility, cleaner air, cleaner water, and cleaner industry. Thus, the 1941-founded, family-owned company makes an important contribution to a clean earth and the sustainable use of limited resources. In 2023, over 22,000 employees at more than 80 locations generated a turnover of EUR 4.7 billion.

You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/