Purolator Expands into More Than 240 Meijer Supercenters to Enhance Convenience for Do-It-Yourselfers
Raleigh, N.C. – March 28, 2024 – Purolator Filters (a division of MANN+HUMMEL―the leading global expert in filtration) today announced that its PurolatorBOSS® and PurolatorONE™ oil, air and cabin air filters are now available at 240 Meijer supercenters throughout the Midwest.
Meijer will stock Purolator filter products covering 240 million cars, crossovers, SUVs and light trucks on the road today.
Additionally, Purolator and Meijer will work together to promote the value of routine vehicle maintenance through campaigns featuring specials on oil change supplies, bundling discounts, and bonus rewards in Meijer’s mPerks loyalty program.
“Purolator is a brand that has been trusted by do-it-yourselfers for more than a century, and this agreement enables these self-starters to purchase our premium vehicle filters while taking advantage of Meijer’s one-stop shop convenience and popular repeat shopper program,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Press Contacts:
Marissa Porcaro, Marketing Manager
MANN+HUMMEL Purolator Filters LLC
Phone: 919-926-4164
Email: marisssa.porcaro@mann-hummel.com
Bob Chase
Gelia Marcom + Martech
E-mail: bchase@gelia.com
Certain trademarks used under license from The Procter & Gamble Company or its affiliates.
About Meijer
Meijer is a privately owned, family-operated retailer that serves customers at more than 500 supercenters, grocery stores, neighborhood markets, and express locations throughout the Midwest. As the pioneer of the one-stop shopping concept, more than 70,000 Meijer team members work hard to deliver a friendly, seamless in-store and online shopping experience featuring an assortment of fresh foods, high-quality apparel, household essentials, and health and wellness products and services. Meijer is consistently recognized as a Great Place to Work and annually donates at least 6 percent of its profit to strengthen its communities. Additional information on the company can be found by visiting newsroom.meijer.com.
About Purolator
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – Nothing Gets By Us®.
For more information, visit www.PurolatorNOW.com.
About MANN+HUMMEL
MANN+HUMMEL is a leading global company in filtration technology. Under its two business units Transportation and Life Sciences & Environment, the Ludwigsburg-based Group (Germany) develops intelligent filtration and separation solutions that enable cleaner mobility, cleaner air and cleaner water. Thus, the 1941 founded family-owned company makes an important contribution to a clean earth and the sustainable use of limited resources. In 2021, over 23,000 employees at more than 80 locations generated a turnover of EUR 4.2 billion.
You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/