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Purolator Launches New Website to Make Selecting and Installing the Right Filter Easier

Raleigh, N.C. – April 26, 2021 – Purolator Filters (a division of MANN+HUMMEL— the leading global expert in filtration) recently announced that the company’s new, fully redesigned website is now available. The new design will provide consumers and professionals alike with a more streamlined experience to make finding the right filter for specific driving needs simple and hassle-free.

Benefits of the new website:

  • Refreshed and modern design
  • Fully responsive and mobile friendly experience
  • Enhanced “where to buy” functionality – geo-targeted with Google Maps
  • Rich media content with product animations and videos
  • Expanded navigation

The new Purolator website has been developed so that it can be easily viewed and navigated on any device, whether that’s a mobile phone or desktop computer. The redesign includes an enhanced resources page that provides valuable articles, videos and other tools that can help equip professionals with the information they need to educate their customers on Purolator products. This information will also better inform do-it-yourselfers, helping them make the best product choices for their vehicle and environment.

The new “where to buy” section provides consumers with a more geo-targeted experience. In addition to quickly and conveniently finding products by brand and filter type, users will be provided with the location and information on their closest participating retailer. This makes shopping easier for customers and drives traffic to Purolator retailers, ultimately increasing sales. A new part finder has also been implemented to help customers optimize their time to find the correct parts for their vehicle instantly.

“We are dedicated to continuously improving our online visitor experience,” explained Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “Further planned enhancements will be included in the phase 2 roll out later this year.”